Social media platforms are invading their users’ privacy, and this is nothing new. The truth is, people today live in a world where companies such as Facebook know a lot more about them than they would have us believe. In fact, they are tracking us right now, and we are the ones who allowed them to do so.
A lot of people felt like Facebook and other social media networks betrayed their trust when they discovered this, which is why some of them developed methods of fighting back.
How can we be sure that Facebook is actually tracking us?
University of Toronto’s marketing professor, David Soberman, commented on the process of collecting user data, calling it old and tired. The online age is upon us, and retailers and tech firms have the advantage of having all the data regarding their customers right in front of them. All they need to do is reach out and take it, and they will be able to target each individual user with specific ads, which will correspond with that user’s needs and desires.
However, that information has to come from somewhere, and that is where social networks such as Facebook come in. By tracking our interests, clicks, pages, photos, other types of posts, and anything else, really, Facebook (and other companies) can predict things about us, and even start advertising needs that we ourselves still do not know we need. Just think how many times you saw ads related to your current interests, and remember how convenient it was at the moment.
How can Facebook track us?
Companies like Facebook are aware of that, and they do not need to hide their intentions — all it takes is for them to surround them with a lot of text, and users will go for the “I agree” box as soon as they see it. However, Facebook is not only collecting our data for its own purposes — it shares it with others, too. That is how companies create consumer profiles, which are increased even more through cookies and IP addresses.
How to prevent Facebook from tracking you?
As mentioned, there are numerous things that users can do to stop Facebook and others from tracking their actions. These things include blocking ads, clearing cookies, going incognito on your browser, turning off location tracking on your devices, and there are even things that you can do in Facebook’s own settings.
However, the best method by far would be to hide your data completely by employing VPN technology. VPN stands for Virtual Private Network, and it is a very useful tool that can do a lot of different things. It can encrypt all of the data that is coming or leaving you devices and hide it even from your Internet Service Provider. It can change your IP address and even protect you from online dangers such as malware.
There are numerous VPN providers, although not every one of them is equally as good. Our experts agree that VPNs such as NordVPN, ExpressVPN, and CyberGhost are among the best ones.
- NordVPN is known for having outstanding security features, which include strong double encryption, the best OpenVPN protocol out there, an anti-malware tool, and more.
- ExpressVPN is another well-known name in the industry, with over 2,000 servers in 94 countries, extremely fast connection, and a number of security functions that make the online experience much more safe and enjoyable. These features allow users to access most of the restricted data online and prevent any information leak at the same time.
- CyberGhost, which is a rapidly developing service with a focus on online security and freedom. Just like the other two, it has strong encryption and a number of other security features, including a Kill Switch, a DNS leak prevention tech, and over 3,000 servers around the world.
All of these services are very easy to use due to their user-friendly interface, they have different subscription deals, and excellent refund options in case they do not live up to user’s expectations. No matter which service users decide to choose, the important thing is to protect their online data, and ensure their own privacy.